Common Citizen is a Michigan-based cannabis company and lifestyle brand, offering quality cannabis products to elevate the everyday of recreational and medical consumers. We took inspiration from their unique mission statement that people matter above all else and the things that unite us are greater than our differences. Black and white joyful imagery takes centre stage alongside beautiful typography reflecting the high quality offerings.

Video content ensures a vibrant site with depth to help encapsulate the deep thinking and sincerity that exists behind the brand at every touch point.