Fella Swim
We took a deep dive with Fella Swim to rethink their online presence. Informed by the body and influenced by art, life and the world, our digital design for Fella blends bold imagery with crisp typography in a highly functional website that showcases their beautiful product in a way that is worthy.
The design and build for Fella Swim's website features a custom Shopify theme. Like their made-to-order swimwear, the site focussed on immersing customers in a sensory retail experience.
Fella celebrate different body shapes and want everyone to look and feel good. To help customers find their perfect set of swimmers, tops and bottoms can be altered on the product pages. Guidance can be found on the beautifully illustrated Style Guide page.
Launched at the height of COVID-19, the site's performance has exceeded expectations at both Australian domestic and International sales.
The site needed to manage virtually infinite combinations of colour and styles. We developed a custom Shopify app for filtering and discounting that allows users to quickly personalise their swimwear, while orders are processed seamlessly.
